Nova Knicks Reunite in Heartwarming March Madness Commercial: A Tribute to College Bonds

The Nova Knicks reunite in a touching March Madness commercial, celebrating their college bonds and basketball legacy.

The short-lived 'Nova Knicks' group may not be playing together at Madison Square Garden, but they'll still be on basketball fans' screens together in March -- as actors. For a few short months in 2024, the New York Knicks roster featured no less than four players that had previously played together with the Villanova Wildcats -- Jalen Brunson, Josh Hart, Mikal Bridges, and Donte DiVincenzo. Each of them spent their college careers on the Main Line, with all four members of the quartet overlapping on the Wildcats' 2016-17 squad.

The Knicks' trade for Karl-Anthony Towns in October 2024 sent DiVincenzo to the Minnesota Timberwolves, seemingly breaking up the group again for good -- a reality a new AT&T commercial for March Madness is poking fun at.

'Staying close with your college besties?' the advert's narrator intones as DiVincenzo awkwardly stares down Brunson, Hart, and Bridges in a stadium tunnel. 'Not guaranteed.'

'I wish we played together, forever,' DiVincenzo thinks, as a memory of the group celebrating his birthday flashes by.

DiVincenzo starts to walk away, but Brunson tosses him a Villanova visor cap. His old teammate puts on the hat and smiles, as the narrator notes: 'a connection means something.'

The commercial finishes with a clip of Brunson and DiVincenzo -- among other Wildcats -- celebrating in Villanova's 71-59 2018 Elite Eight win over Texas Tech.

The Wildcats missed the men's NCAA Tournament this season, but will play the Colorado Buffaloes in the newly-minted 'College Basketball Crown' on April 1.

This commercial not only highlights the deep bonds formed during their college years but also serves as a reminder of the enduring connections that transcend professional leagues and trades. It's a touching tribute to the camaraderie and shared history that these players continue to cherish, even as their paths diverge in the NBA.

What to Read Next

NBA Playoffs Second Round: Expert Predictions and Intense Battles
NBA

NBA Playoffs Second Round: Expert Predictions and Intense Battles

Our NBA experts predict winners in the second-round series. Don't miss the excitement!

The Warriors' Confidence Ahead of Crucial Game 7
NBA

The Warriors' Confidence Ahead of Crucial Game 7

Despite recent losses, the Warriors remain confident for Game 7 due to their playoff experience.

The New Era for San Antonio Spurs: After Popovich's Departure
NBA

The New Era for San Antonio Spurs: After Popovich's Departure

The San Antonio Spurs undergo major changes with Popovich's exit and Johnson's rise.

Becky Hammon's View on Popovich and Her WNBA Journey
NBA

Becky Hammon's View on Popovich and Her WNBA Journey

Becky Hammon expresses happiness in WNBA while praising Popovich.

The Extraordinary Journey of Gregg Popovich: Beyond the Court
NBA

The Extraordinary Journey of Gregg Popovich: Beyond the Court

Discover the untold stories of Gregg Popovich's legendary coaching career.

Lakers' Disappointment and the Path Forward with Doncic
NBA

Lakers' Disappointment and the Path Forward with Doncic

The Lakers' early exit in playoffs with Doncic and what lies ahead.

The Exciting 2025 NBA Draft Lottery: All You Need to Know
NBA

The Exciting 2025 NBA Draft Lottery: All You Need to Know

Discover everything about the 2025 NBA draft lottery including teams, odds, and history.

NBA Playoff Showdowns: Decisive Game 6s and Strategies
NBA

NBA Playoff Showdowns: Decisive Game 6s and Strategies

Analysis of crucial Game 6s in the NBA playoffs and what teams need to do.

Giannis and the Bucks: Facing Challenges and Uncertain Futures
NBA

Giannis and the Bucks: Facing Challenges and Uncertain Futures

The Milwaukee Bucks' struggles and Giannis' future after another early playoff exit.

The Rockets' Road to Championship: Building and Seeking the Missing Piece
NBA

The Rockets' Road to Championship: Building and Seeking the Missing Piece

The Houston Rockets have a promising future but need a superstar. Their young talents and assets could shape their title quest.

Pistons vs. Knicks: The Decisive Game 5 Battle
NBA

Pistons vs. Knicks: The Decisive Game 5 Battle

The Knicks aim to close the series in Game 5 against the Pistons.

Damian Lillard's Road to Recovery from Achilles Injury
NBA

Damian Lillard's Road to Recovery from Achilles Injury

Analysis of Damian Lillard's Achilles injury and potential recovery, comparing with other NBA stars.

Early 2025-26 H2H Points League Fantasy Basketball Rankings Unveiled
NBA

Early 2025-26 H2H Points League Fantasy Basketball Rankings Unveiled

Way-too-early H2H Points league rankings for 2025-26 fantasy basketball with top players.

Milwaukee Bucks' Damian Lillard Suffers Leg Injury in Crucial Game
NBA

Milwaukee Bucks' Damian Lillard Suffers Leg Injury in Crucial Game

Milwaukee Bucks star Damian Lillard injured his left lower leg in Game 4 against the Pacers.

NBA Playoff Series: Intense Battles and Unpredictable Outcomes
NBA

NBA Playoff Series: Intense Battles and Unpredictable Outcomes

NBA playoffs are in full swing with exciting series and star players making their mark

Load More

We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking "Accept," you agree to our website's cookie use as described in our Cookie Policy.