The next edition of the Players Era Festival in Las Vegas is set to be one of the most lucrative events in college basketball history, with over $20 million in payouts. This year's festival will feature some of the top teams in the nation, including St. John's, Houston, and Michigan, all ranked in ESPN's Way-Too-Early Top 25 poll for the 2025-26 season.

Each participating team is guaranteed at least $1 million, a significant sum in the evolving landscape of collegiate sports following the House settlement. The event will take place on November 24 and 25 at the MGM Grand Garden Arena and Michelob Ultra Arena in Las Vegas, with the championship game offering an additional payout to the winner.

Key Matchups to Watch

• Michigan vs. Auburn: A clash of SEC and Big Ten powerhouses.
• St. John's vs. Iowa State: A battle of teams with strong returning rosters.
• Alabama vs. Gonzaga: Both teams aim for their first national title.

Inaugural Women's Event

This year also marks the debut of the women's portion of the festival, featuring South Carolina, Duke, UCLA, and Texas. These teams will compete in what promises to be a thrilling addition to the event.

Teams to Watch

• Kansas (21st): Looking to make a statement.
• Creighton (22nd): A rising contender.
• Tennessee (23rd): Always a tough competitor.
• Iowa State (18th): Returning three starters from a 3-seed NCAA team.
• Auburn (14th): Led by Tahaad Pettiford, who returned after withdrawing from the NBA draft.
• Alabama (17th): Aiming for their first national title.
• Gonzaga (19th): Consistent performers in the NCAA.

Event Expansion

Organizers plan to expand the field in the coming years, which could impact other holiday tournaments. The success of the inaugural event has already drawn significant attention, with seven of the eight original teams returning this year.

"I couldn't say no," said Houston head coach Kelvin Sampson about the opportunity to earn a seven-figure payday for his players.

The Players Era Festival is set to become a cornerstone of the college basketball calendar, offering both financial rewards and high-level competition.