Brian Schottenheimer's Leadership Challenge: Balancing First-Year Head Coach and Playcaller Roles for the Dallas Cowboys
Brian Schottenheimer faces a unique challenge as the first-year head coach and playcaller for the Dallas Cowboys, balancing leadership and offensive strategy.

FRISCO, Texas -- Brian Schottenheimer is stepping into a demanding role as the new head coach and playcaller for the Dallas Cowboys. With a wealth of NFL experience, Schottenheimer is tasked with managing the team's overall strategy while focusing on quarterback Dak Prescott and the weekly game plan.
Time Management is Key
Schottenheimer emphasized the importance of time management in his new role. "This is not for people that don't know how to manage their time," he said. "If you don't know how to manage your time, this is not a good profession to be in."
Drawing from Past Experiences
The last time the Cowboys had a first-time head coach also serving as the offensive playcaller was Jason Garrett in 2012. Owner and general manager Jerry Jones has expressed confidence in Schottenheimer's ability to handle the dual responsibilities, citing his extensive NFL background and familiarity with the organization.
Learning from Peers
Schottenheimer has been consulting with other first-year head coaches, such as Brian Callahan of the Tennessee Titans and Dave Canales of the Carolina Panthers, to navigate the complexities of the role. Callahan highlighted the importance of having a reliable staff to keep operations running smoothly, while Canales stressed the need for a strong game management coordinator.
Game Management and Strategy
Schottenheimer will rely on Ryan Feder, the game management coordinator, to assist with critical in-game decisions. "I think he does it as well as anybody in the business," Schottenheimer said. "On game day, you need one voice that you're hearing."
Looking Ahead
Schottenheimer is optimistic about the upcoming season, drawing on his three years of experience within the Cowboys' organization. "I know all the pieces," he said. "I know all those people." His ability to balance leadership and strategy will be crucial as the Cowboys aim for success in the 2025 NFL season.